Business Architecture to Design Thinking
The precursor of the practice of modelling, came in the shape of architecting how a business should operate. But now, design thinking has shown that it can be a methodology that serves today’s entrepreneurs and leaders much more efficiently. All business model designs can be applied within a business architecture structure. This means that at the micro business scale, all the way up to a major corporation, the same building blocks remain relevant.
Business architecture, should however not be displaced, but rather be an integration into the business model modus operandi. The designer’s journey spans from brainstorming to management, and to the next sale of a new product, meaning that business architecture will have relevance in later development stages. But for most people involved in innovating, generating value, before returns are expected, works better, as is in the case of why the business model canvas has taken off, with strategists to executives.
Design thinking may be more conceptual and aligned with modelling, but the real question becomes why draft and iterate, when you can formalise unknown relationships with a myriad of architectures? This can be understood with the notion that communicating visually a new idea in a series of sole artifacts, is going to always be clearer and yield greater results then complexity, especially in a world, in which everyone has a voice.